Founders

Kevin Planovsky | Principal, Account Strategy @kplanovsky Phone: Droid Eris (running 2.1) As co-founder and account strategy lead, Kevin ties in key skills and experience from both the agency and client sides of the industry to develop highly targeted and effective mobile + social communications for all of Vert’s clients. After stints at traditional agencies (Arras Group, Initiative Media), Kevin’s early career was spent managing accounts, new business, & mobile for brands like AutoTrader.com, InterContinental Hotels, Disney, and Home Depot at Nurun Ant Farm Interactive. He then went on to work client-side in helping to launch Zipcar Atlanta. Kevin’s efforts grew challenging car-sharing market into profitability with triple digit growth in both membership and revenue in under two years. This strong business foundation, combined with his highly digital background and instincts ultimately drive Kevin’s successes with Vert’s clients on a daily basis.
Michael Lentz | Principal, Emerging Media @mjlentz Phone: Apple iPhone 3GS Michael Lentz is responsible for overseeing emerging media planning and strategy for Vert’s clients. Prior to co-founding Vert, Michael led new business research for Nurun, a global interactive communications agency, executing dozens of digital & social media campaigns for clients including One Laptop per Child, Equifax, Havertys Furniture, West Elm, and NADAguides. A graduate of the University of Georgia’s New Media Institute, Michael was selected as a Mobile Media Scholar where he conceptualized and developed a mobile marketing platform that distributed custom content and streaming video from local establishments to cell phone subscribers utilizing SMS text messages. It is Michael’s passion for emerging media technology and experience with both brand and performance digital marketing strategies that ultimately build Vert’s brands across the web.
Matt Griffin | Principal, Creative Technology @mattigriffin Phone: Samsung GalaxyS + hacked iPhone Matt Griffin leads the Creative Technology department at Vert, combining branding and design with best-in-class development and user interaction. His career in digital media began at UGA’s New Media Institute, where he has been studying and instructing for the past 8 years. Prior to co-founding Vert, Matt served as the technology director of two major mobile events, spoken at a number of conferences on mobile innovation and holds 3 patents concerning mobile phones, RFID, Bluetooth and SMS technologies. Combining this knowledge and experience, Matt crafts some of the most engaging and tactical digital experiences that can be found on the mobile + social web.