I, like the rest of the Vert crew, graduated from UGA. I earned my Bachelor’s of Business Administration in Marketing in 2009 and held a few different positions in the marketing/advertising industry, including an account manager job at a traditional ad agency. After that, I jumped head first into the digital world where I worked on the campaign management and operations side of a rich media and digital advertising company here in Atlanta. Needless to say, I’m a marketing and advertising dork. And yep, I’m proud of it.
I remember the day I got my Gmail invitation (things were so exclusive then. You actually had to have a college email address to sign up for Facebook!). It was sophomore year of college: a tech-forward friend had already gotten hers, and was obsessed with the free but premium email service. I was still piddling along with my UGAmail and a dated Hotmail account. But then, my eyes were opened…and I am a dedicated Gmail user to this day. Facebook recently began rolling out their new email-killing (or so ...
Whew…it’s been a long few weeks! I’ve been here just at 2 months now, and things are going gangbusters here at Vert – as they are with much of the digital world. Almost 90% of marketers in a recent survey said that display advertising would be as much or more important next year (versus this year). Sixty-nine percent plan to increase digital video advertising. And more and more marketers (and agencies) are realizing how crucial social media can be when communicating with current and potential customers. This is all great news ...
April Fools! Although it is totally possible one day... ;) -The Vert Team
I’m sure your ears are still burning from all the SXSW buzz on Twitter/Facebook/Foursquare/YouTube/AdAge.com…you get the idea. Look I dig Austin's weirdness as much as the next guy, and can certainly appreciate its transformation into a mecca for all things digital in the month of March... But. (You knew there would be a “but,” right?) But…despite SXSW’s awesomeness, I think we in Atlanta are lucky. Because coming up in November is the south’s answer…Digital Atlanta, or “SXSE” as ...
Well hello there! I’m at the end of my first week here at Vert, so I thought I’d brush the dust off this ole blog. Its been a busy week, so I don’t have a lot of time to share my infinite knowledge…don’t worry, I’m sure it will slow down! You won’t have to wait til September for the next post. Just to start, here’s a little bit about me. I graduated from UGA (goooo dawgs!) in May of ’09. I majored in advertising and fashion merchandising and was a proud ...
Today marks Day 6 of my campaign as the New Media Intern here at Vert. In the past few days I've done no brainless filings, no coffee runs and certainly no stamp licking. Who uses snail mail anyway? Instead, my time here at Vert can be summarized as, "engaging," "purposeful," and "stimulating." Pretty powerful words for week two of an internship. It makes sense because Vert is a powerful agency connecting brand with consumers and consumers with brand across the wild frontier we call mobile and social media (or mo-so ...
Last week, Vert had the privilege to attend the first annual Mobile Marketing Boot Camp at the Renaissance Waverly Hotel in Atlanta, GA. In between our rice pilaf and "Yahootinis", we've had The evening was capped with roundtable discussions and the infamous "Yahootinis".
Last week Apple announced both the iPhone 4 along with iOS 4. The two will launch simultaneously near the end of June. The iPhone 4 will release running iOS 4 while iPhone 3G and 3G-S users can update their firmware via iTunes. The release of the iPhone 4 brings significant hardware advancement to the iOS world. Adding an A4 processor and 512mb of on board ram, those selecting to grab up the new iPhone will quite literally have a palm sized ...
We moved! It was excruciatingly difficult to say goodbye to Wendy, Collin, Liz, and the rest of our friends at Atlanta Intown Paper - but alas, it was inevitable. Thankfully, we have many friends working on advertising here in Atlanta! Since our launch, we have been talking to a cool group of marketers from a downtown shop called HotHouse (whatever you do, do NOT go to HotHouse.com - consider that your one warning). We ...
