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I've been saying it for years, and it is finally happening... I just didn't think it would be T-Mobile to make the first move. Today's release of Bobsled and CES in Las Vegas marks the moment that minutes and SMS packages beging to die, and wholly data-driven mobile communications are born. And to have a carrier make such a bold move on this direction is amazing. Basically this is a carrier-sponsored, device agnostic, cloud-supported love-child-app of a Facebook Messenger,

It was a banner (not the internet kind) year for Vert and we have all of our clients, partners and friends to thank. Here's to you and yours as we ring in the new year with true digital style... Get ready, 2012 will be another year of unprecedented mobile & social growth! Wishing you much rest, relaxation and blessings this season... The Vert Team

The Vert team (AKA "Vertbags) works with apps and we still can't get enough of them on our phones! Finding cool new apps is one of our geeky hobbies, it also helps us stay on top of the latest trends in the industry. Our favorite apps change on almost a weekly basis, however, we wanted to share what is super cool in our app world this week. Kevin Planovsky: I am going to say Evernote (iOS |

QR codes are all the rage right now. Seriously, they're everywhere and seemingly every marketer is trying to incorporate them into every marketing campaign possible. When executed properly, QR codes are very effective and sometimes downright awesome. Other times, they are not. They can be awkward and weird, and consumers have mixed feelings... To be on the safe side, I suggest sticking to some of these basic Do's and Do Not's of QR Codes. Do:Put QR Codes ...

Facebook and I have a love-hate relationship. Sometimes I love seeing what my friends are up to, or discovering a great local deal or event. Then my mom finds an album from college and asks “what’s Edward 40 Hands?” - and I’m over FB again. The newly-revamped Friends Lists should help me maintain my love for the social media powerhouse. According to Mark Zuckerburg, only 5% of users currently take advantage of the Friends List feature – not surprising, since I’ve only ...

Now with over 10 million users and apps on iPhones, Symbian, Android, webOS, WIndows Phone 7 and Blackberry devices, I think it's safe to say that Foursquare, the location based social networking tool, is here to stay. At least President Barack Obama thinks so, since he recently joined on August 8, 2011.   But Foursquare is more than just "checking in" at your location, getting badges (whatever those really mean) and becoming mayor (I'm currently the mayor of Vert...just sayin'). It has grown its capabilities to include tips, specials, business pages and ...

So now that Vert has enough people to form a basketball team, and since I made it through my first two weeks as Vert's newest and second Digital Strategist, I think now would be a good time to go ahead and announce my presence and do an "All About Ashley" post. I, like the rest of the Vert crew, graduated from UGA. I earned my Bachelor's of Business Administration in Marketing in 2009 and held a few different positions in the marketing/advertising industry, including an account manager ...

I remember the day I got my Gmail invitation (things were so exclusive then. You actually had to have a college email address to sign up for Facebook!). It was sophomore year of college: a tech-forward friend had already gotten hers, and was obsessed with the free but premium email service. I was still piddling along with my UGAmail and a dated Hotmail account. But then, my eyes were opened…and I am a dedicated Gmail user to this day. Facebook recently began rolling out their new email-killing (or so ...

Whew…it’s been a long few weeks! I’ve been here just at 2 months now, and things are going gangbusters here at Vert – as they are with much of the digital world. Almost 90% of marketers in a recent survey said that display advertising would be as much or more important next year (versus this year). Sixty-nine percent plan to increase digital video advertising. And more and more marketers (and agencies) are realizing how crucial social media can be when communicating with current and potential customers. This is all great news ...

April Fools! Although it is totally possible one day... ;) -The Vert Team