Industry

I've been saying it for years, and it is finally happening... I just didn't think it would be T-Mobile to make the first move. Today's release of Bobsled and CES in Las Vegas marks the moment that minutes and SMS packages beging to die, and wholly data-driven mobile communications are born. And to have a carrier make such a bold move on this direction is amazing. Basically this is a carrier-sponsored, device agnostic, cloud-supported love-child-app of a Facebook Messenger,

The Vert team (AKA "Vertbags) works with apps and we still can't get enough of them on our phones! Finding cool new apps is one of our geeky hobbies, it also helps us stay on top of the latest trends in the industry. Our favorite apps change on almost a weekly basis, however, we wanted to share what is super cool in our app world this week. Kevin Planovsky: I am going to say Evernote (iOS |

QR codes are all the rage right now. Seriously, they're everywhere and seemingly every marketer is trying to incorporate them into every marketing campaign possible. When executed properly, QR codes are very effective and sometimes downright awesome. Other times, they are not. They can be awkward and weird, and consumers have mixed feelings... To be on the safe side, I suggest sticking to some of these basic Do's and Do Not's of QR Codes. Do:Put QR Codes ...

I remember the day I got my Gmail invitation (things were so exclusive then. You actually had to have a college email address to sign up for Facebook!). It was sophomore year of college: a tech-forward friend had already gotten hers, and was obsessed with the free but premium email service. I was still piddling along with my UGAmail and a dated Hotmail account. But then, my eyes were opened…and I am a dedicated Gmail user to this day. Facebook recently began rolling out their new email-killing (or so ...

April Fools! Although it is totally possible one day... ;) -The Vert Team

I’m sure your ears are still burning from all the SXSW buzz on Twitter/Facebook/Foursquare/YouTube/AdAge.com…you get the idea. Look I dig Austin's weirdness as much as the next guy, and can certainly appreciate its transformation into a mecca for all things digital in the month of March... But. (You knew there would be a “but,” right?) But…despite SXSW’s awesomeness, I think we in Atlanta are lucky. Because coming up in November is the south’s answer…Digital Atlanta, or “SXSE” as ...

On April 8th, 2010, Apple released plans for their newest mobile OS. iPhone OS 4.0 will include over 100 new user features, supporting the iPhone, iPod Touch as well as the iPad starting this fall. One new feature, called iAds, will undoubtedly change the way mobile advertising will take place on these devices. iAds are a new type of mobile ad network developed (and sold & distributed) by Apple, that was designed to bring a new level of "emotion" (how metaphysical of you Steve) and interactivity to mobile advertising. ...

We've experienced unprecedented growth in the mobile marketing industry since the Steelers hoisted the Lombardi Trophy in Super Bowl XLIII. In the past year, all the major carriers have introduced smartphones with access to an application store, unlimited data plans, and connectivity into existing social networks like Twitter and Facebook. More importantly, every major mobile metric has experienced growth in the past year: smartphones sold, mobile web usage, text messages sent, applications downloaded, etc. Now, pair this mobile explosion with the largest single advertising opportunity in the world and what do ...

On January 27, 2010, Apple launched their newest addition to their "mobile" line, the iPad. If you've yet to catch any of the hype the Apple iPad is the latest version of an ebook reader or tablet pc...well realistically the iPad fits best in between. If you need more specifics check out Apple's iPad website. Since the iPad's release the blogs have been hot with postings concerning the iPads failure to meet expectations. Well Vertmob is going to weed through all those blogs and tell you what is ...

With both Facebook AND Twitter down and/or acting a fool this morning it is making it tough to vent about one on the other, or vice versa and I am forced to blow off steam on the corporate Vert blog (which will subsequently be auto-posted to both Facebook and Twitter once they get their game faces on). Which brings me to my next thought... what would we do if social networking was banned tomorrow? Perhaps Congress decides that Twitter and ...