Now with over 10 million users and apps on iPhones, Symbian, Android, webOS, WIndows Phone 7 and Blackberry devices, I think it's safe to say that Foursquare, the location based social networking tool, is here to stay. At least President Barack Obama thinks so, since he recently joined on August 8, 2011. But Foursquare is more than just "checking in" at your location, getting badges (whatever those really mean) and becoming mayor (I'm currently the mayor of Vert...just sayin'). It has grown its capabilities to include tips, specials, business pages and ...
I remember the day I got my Gmail invitation (things were so exclusive then. You actually had to have a college email address to sign up for Facebook!). It was sophomore year of college: a tech-forward friend had already gotten hers, and was obsessed with the free but premium email service. I was still piddling along with my UGAmail and a dated Hotmail account. But then, my eyes were opened…and I am a dedicated Gmail user to this day. Facebook recently began rolling out their new email-killing (or so ...
Marketers have long praised Facebook for its granularity of targeting within the self-serve advertising platform. We’ve been able to laser target specific advertisements to distinct demographics down to age and gender, location by city, relationship status, music preference, and even users at a particular workplace. Couple this with the ability to reach fans of your current pages, users of your applications, and even members of your groups and you have the makings of a targeting party. This level of granularity has lead ...
