On April 8th, 2010, Apple released plans for their newest mobile OS. iPhone OS 4.0 will include over 100 new user features, supporting the iPhone, iPod Touch as well as the iPad starting this fall. One new feature, called iAds, will undoubtedly change the way mobile advertising will take place on these devices.

iAds are a new type of mobile ad network developed (and sold & distributed) by Apple, that was designed to bring a new level of “emotion” (how metaphysical of you Steve) and interactivity to mobile advertising. These ads bring some ground breaking new features to the mobile ad market that give advertisers and developers quite a lot of room to make very influential, engaging and potentially ground-breaking ads.

iAds, designed in HTML5, load directly within the application in which they are presented without closing or moving away from that application. Moreover, because they are designed in HTML5 they can take full advantage of animations, movies and audio. Apple has even given access to maps, background settings and even the ability to purchase from the AppStore or iTunes directly from the ad. That is powerful stuff from a mobile marketing perspective…

Vert is excited and ready to ideate, strategize, design and develop with iAds as soon as Apple sends out their new OS4 update. Our mantra from Day 1 has been a focus on more open-source mobile web technologies, and we couldn’t be more proud of Apple for supporting this movement with HTML5. Feel free to reach out if you have any questions about this new and innovative advertising vehicle, we are here to help!

- Matt Griffin
Creative Technology Lead
@MattiGriffin