Sofn’free GroHealthy – How-To Video Campaign
To raise awareness of the Sofn’free GroHealthy brand of hair care products and to educate females on the best methods for hair care, Vert produced and launched a series of how-to videos. A custom Facebook application was also built on the Sofn’free Facebook FanPage to drive incremental video views and provided users the opportunity to download and print a $1.00 coupon. The campaign launched in July 2011 and has generated over 75,000 video views, 10,000+ product sample requests and more than 11,000+ new Facebook fans to date.
