Syfy “Be Human. Give Blood.” Facebook Campaign
Syfy is often known for their “outside the box” thinking; reaching different limits, ideas and possibilities with programming such as Warehouse 13 and Eureka. What better way to introduce the premiere season of Syfy’s new hit show Being Human then to launch the first ever social media extension for an affiliate promotion. Hothouse and Vert teamed up to introduce a pro-social partnership between Syfy and the American Red Cross and execute one of the most unique, influential and successful cable network show premier promotions to date.
Just as Syfy often does, the Being Human campaign reached new limits and possibilities as well:
- 54 cable systems participated in the promotion, including the top 15 markets
- The “Be Human. Give Blood” social media campaign generated over 450 blood donations for the American Red Cross during National Blood Donor Month.
- The B2C facebook.com ad buy generated over 60M online impressions and 15,000 click-throughs among P18-49. As a result, the number of “likes” and traffic to the Syfy Facebook fan page grew by 18% during the campaign time period.
- The secure promotional support contributed to Being Human’s successful performance , transforming Syfy’s Monday night to deliver 1.0 MM P18-49 and 1.0 MM P25-54 – becoming Syfy’s most watched scripted winter series launch since 2005.
