Recession
Two words together:
- RE: meaning to do again
- CESSION: “a surrender; a yielding; a giving up.”
To give up again. A cycle of surrendering. We have already been here before, may times… the question is – have we learned? Our leaders recently passed a piece of legislation that seems to send the message that we have not. How will it effect the mobile industry?
Will consumers “give up” their phones? Or perhaps brands will “surrender” their marketing budgets to the perceived safety of what is familiar to them… At any rate, we certainly aren’t in Kansas anymore (p.s. They are delaying their tax returns, bummer). But, if we learn anything from history it is that people DO give up things, in exchange for new things. It is the cleansing and re-birth of markets and all that make them tick; supply, demand, profits, and losses.
The mobile phone is the perfect “new thing” – albeit not THAT new anymore. Maybe it is better to say that the SMARTPHONE is the perfect new thing, for both consumers and brands. On the Main Street side we see families untethering their wire and their monthly bills. Wall Street likes this because it provides a measurable, interactive direct link to the pockets off each individual family member. Talk about a win-win.
Ultimately, the American economy will rebound. It always does. It has to. In its wake will grow big players in new industries and fresh competitors in old ones – mobile will be a big piece of this. A recession is only a slowing of the inevitable, and as we begin to regain our momentum look to wireless communication to be a front runner.
See you on the other side!
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