Spring Cleaning 2010 Maid Easy
As Winter comes to a close and Spring approaches, it is not all too soon to begin thinking about Spring cleaning. Here at Vert, we jumped the gun and partnered with one of the cleanest companies in North America (literally). Established in 1979, Maid Brigade remains at the forefront of the house cleaning industry, commanding a healthy and growing market share every year since its inception. Maid Brigade’s customers include busy professionals, married with children, young singles, and empty-nesters. The sweet spot of these customers fall between the ages of 35-54, which just happens to be the fastest growing segment on Facebook. With the growth of established social networks such as Facebook and Twitter, Maid Brigade saw the opportunity to use social media to spread the word about their maid services focused on green cleaning and the health of its customers.
According to Cloud Conrad, Maid Brigade’s VP of Brand Strategies, “the goal with social media has been to find and engage our audience in new ways, use the medium to reinforce our leadership and expertise with green cleaning and to implement our strategies so as to best our competitors. We started putting the basics in place but soon realized we didn’t want to invest any significant resources (human or financial) without the guidance of experts since achieving our goals means we can’t afford to get it right the second time.”
Maid Brigade tapped Vert in January 2010 to provide a complete refresh of their Facebook presence as well as develop the overall social strategy for the business.
Several elements were added to the Facebook Fan Page including:
- Ability to request a free home cleaning estimate
- Embedded “Green TV” video module
- Shareable “Customer of the Month” testimonial
Vert was also able to recover the @MaidBrigade Twitter handle due to Trademark infringement by a “social squatter” and will be incorporating the micro-blog into the overall 2010 strategic social communications plan later this year. To continue driving fan growth, boosting engagement, and generating estimate inquiries on Facebook, Maid Brigade & Vert will also leverage hyper-targeted Facebook media during the first quarter of this year.
For more information visit http://www.facebook.com/MaidBrigade or http://www.maidbrigade.com.
- ML
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