Last week, Vert had the privilege to attend the first annual Mobile Marketing Boot Camp at the Renaissance Waverly Hotel in Atlanta, GA.
In between our rice pilaf and “Yahootinis”, we’ve had
The evening was capped with roundtable discussions and the infamous “Yahootinis”.
Top 10 Mobile Nuggets:
1. The mobile web is growing at an alarming rate.
2. ROI = Return on Ignoring
3. The mobile device is the new “Remote Control” of our world – Sight, Sound, & Motion.
4. Test & Fail…Learn & Scale.
5. The mobile market will experience further segmentation, not consolidation.
6. People share iPads and tablets. They don’t share phones.
7. Doug Busk knows every mobile statistic – ever.
8. Smartphone penetration will overtake feature phones sometime next year (2011)
9. Measuring the success of a mobile campaign is complicated but rewarding.
10. Atlanta is a hot market for mobile marketingOn June 24, 2010 we had the privilege of sponsoring and attending Atlanta’s first ever Mobile Marketing Boot Camp at the Renaissance Waverly Hotel in Atlanta, Georgia. The half-day conference was hosted by the Atlanta Interactive Marketing Association (
AiMA). To make it a truly mobile event, we unveiled AiMA’s first ever mobile website to the crowd during the Luncheon and Keynote Presentation from Coke’s Tom Daly.
In between the rice pilaf (conference mandatory) and “Yahootinis” (conference first), we had the opportunity to hear from a few of the industry’s key influencers as well as discuss trends in the space.
And now for Vert’s Top 10 Mobile Nuggets from the conference.
1. The mobile web is growing at an alarming rate.
2. ROI = Return on Ignoring (The cost of not doing anything)
3. The mobile device is the new “Remote Control” of our world – Sight, Sound, & Motion.
4. Test & Fail…Then Learn & Scale. (Thanks, Tom Daly)
5. The mobile market will experience further segmentation, not consolidation. (Kudos, Gerry Purdy)
6. People share iPads and tablets. They don’t share phones.
7. Doug Busk knows every mobile statistic – ever.
8. Smartphone penetration will overtake feature phones sometime next year (2011)
9. Measuring the success of a mobile campaign is complicated but rewarding.
10. Atlanta is a city ripe with mobile talent and innovation.
As “The Year of Mobile” (again) continues to press on, it will be exciting to see how these nuggets impact the approach and strategy of agencies and the marketing budgets of their clients…
Michael
@mjlentz
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