Vert Launches Bump Patrol Social Presence
Approximately 4 out of 5 African American men suffer from razor burn or bumps after shaving (otherwise known as pseudofolliculitis barbae). Bump Patrol provides a shave system complete with gels and aftershave treatments to heal and prevent these razor bumps and burn. When the team at M&M Products approached us about social media, we knew we had a great fit. Not only is Bump Patrol a perfect match for social media with their target audience of males, 21-35 – but the problem their product solves is one that needs to be shared. Bump Patrol’s product lineup, combined with shaving industry best-practices and education are what this social media program is all about – when you are equipped with both, you can be as smooth as you want…
Along with Bump Patrol’s marketing team, Vert partnered with The Visualab, who assisted with the graphic design and photography. The Bump Patrol Twitter presence has been outfitted with the look and feel of the brand – clean, smooth, and confident. Similarly, tweets from Bump Patrol are full of tips, news, and ideas on how to stay informed and get the closest and smoothest shave possible. Some of our favorite followers include: @ShaveReview, @ComplexMag, and @MasterBarberWms.
Facebook is the cornerstone of the campaign, serving both as a forum for interaction as well as a medium to reach out and find new fans and customers. Vert built a branded Facebook fan page effectively educating visitors and fans, while also giving them the ability to share and interact.
To bolster fan adoption and early growth – Vert created the “Shave Kit Contest” to incentivize Facebook users to become a fan on Bump Patrol and learn more about the products. In addition, Vert provided daily monitoring, posts, and fan interaction for the page – effectively boosting engagement and brand impact. A highly targeted Facebook display media campaign accompanied the page, focused on finding brand advocates and existing customers and users of Bump Patrol products. Future plans will work to leverage this initial fan base to effectively grow brand awareness of Bump Patrol nationwide.
For more information on the Bump Patrol social media campaign, Vert Mobile, or any of our partners – please email agency@vertmob.com.
-Kevin Planovsky
